Hi, I’m Samm — the maker behind Wild Pup Shop.

With a background in instructing adventure sports, safety and durability have always been my top priorities. From climbing, I learned the importance of strength and load limits, so every Wild Pup item is carefully matched to your dog’s size and weight to ensure it’s safe and reliable. My time teaching watersports on the Solent also gave me a deep understanding of materials that can handle the elements: strong, waterproof, and built to last.

When I’m not creating, you’ll usually find me outdoors with my two dogs: Freddy, a black Cockapoo, and Daisy, a tan Poochon. I wanted accessories they could wear every day on muddy walks, beach trips, and adventures without them getting ruined so I started designing and making my own.

Wild Pup Shop products are strong, durable, and easy to clean, made to withstand bad weather, mud, and saltwater while still looking like new. Many of our collars and leads can even go straight in the washing machine (check individual listings for care advice).

Every item is handmade by me in Portsmouth, tested by my own dogs, our amazing team of Wild Pup Shop Reps, and a community of loyal customers.

Pet Items: Collars, Leads, ID Tags

Materials: Biothane, Waterproof Webbing, Rope & Paracord

Other Items: Keyrings, Jewellery, Cutlery & Seasonal Goods